Manav Sojitra

CEO, Oofy Organics

Growing up, I have always seen my family sourcing all our food from milk to veggies to cereals from our farms. Purity was never a concern as we always knew what exactly went into our food. As I moved out of my hometown, I realised how clean and pure food which is a necessity has become a luxury of some sorts and most families don't have access to unadulterated, pesticide-free food.

That’s when Oofy Organics was born—with one simple but powerful belief: "If it’s not safe for our family, we won’t offer it to yours."

Our journey began with A2 milk and ghee and initially we were only supplying in our hometown; Gondal, but we knew we had to do things differently. We didn’t just want to offer pure milk—we wanted to ensure that the cows were living happy & healthy lives. At Oofy Organics, our cows are never over-milked, never injected with artificial hormones, and they eat 100% pesticide-free fodder from our farms which ensures purity in our milk at every step. And most importantly, their calves are never neglected—they get their share of the milk first, just as nature intended. The welfare of our cows is at the centre of everything that we do.

This isn’t just a business. It’s a mission. A mission to bring back real, clean food to Indian households while upholding the highest standards of ethical farming. We believe that food should nourish both the people who consume it and the animals who help produce it.