Manish Sojitra

CFO, Oofy Organics

Coming from a family where both our parents were doctors, we were raised to value integrity, compassion, and the pursuit of healthy living above everything else. And at the centre of it all lies the well-being of each and every living being around us. That same ethos has shaped every financial decision I make at Oofy Organics. Our Bilona ghee is prepared in small batches, our honey is raw and unprocessed, and our milk comes from our cruelty-free farms where our cows eat pesticide-free fodder. We choose transparency over shortcuts, sustainability over scale, and impact over immediate gain. For us, health is not a trend; it’s a responsibility. And that responsibility extends to every link in our chain—from the pesticide-free soil our ingredients grow in, to the farmers and vendors we partner with and to the homes our products reach.

Our financial policy is centered around three pillars: Ethics, Efficiency, and Empowerment. Profitability is important—but only when it is aligned with purpose.

At Oofy, every rupee we spend or save must honor the trust our customers place in us. Because we’re not just building a business, we’re nurturing a movement. One that values health, harmony, and honesty.